Signals from
the practice.

23—26
News
Value Edge Index™
— Value Edge Index™

Visual identity and website for Value Edge Index, a new subscription product. Launching soon.

MONO Recorder
— MONO Recorder

MONO Recorder, a self-initiated iOS app exploring code and sound by reshaping voice messages. Coming soon to the App Store.

DRĄSA®
— DRĄSA®

Brand identity and website for DRĄSA, a research, design and coaching studio. The website received Honors on Awwwards.

Custom Studio™
— Custom Studio™

Brand Lead for AD's Custom Studio across multiple branding projects, systematising brand behaviour and expression.

LOOP
— LOOP

Brand identity for LOOP, a startup building tools and community for people who ride for pleasure.

POLIMI
— POLIMI

New Forms at Politecnico di Milano. Teaching brand, design, systems thinking and AI as a creative partner on the DSPI master course.

Avery Dennison
— Avery Dennison

Visual research for Avery Dennison, testing how far their brand system can stretch.

Avansere
— Avansere

Joined the Avansere Collective as design partner, a network of senior strategists, designers and entrepreneurs.

Matter of Form
— Matter of Form

Brand Lead on a brand engagement with Matter of Form, the London-based luxury agency.

Enginuity™
— Enginuity™

Brand identity for Enginuity™, an AI-powered platform that makes the world's intellectual property searchable and actionable.

Targetstar®
— Targetstar®

Brand identity for Targetstar — built around the athlete, connecting sport performance and technology for a new generation of practitioners.

POLIMI
— POLIMI

At Politecnico di Milano, the course expanded into adaptive design — how brand systems flex, hold, and adapt.

M&M
— M&M

Brand programme for M&M — a startup built to close the financial literacy gap for women.

NR
— NR

Brand work for NR — a solopreneur at the intersection of business and science.

The Bloombox
— The Bloombox

Rebrand of The Bloombox for GLab, a Canadian startup building a toolkit for human flourishing.

LCID
— LCID

Brand identity for LCID, Luca Corvatta's industrial design studio. A system built to hold rigour and craft in equal measure.

POLIMI
— POLIMI

At Politecnico di Milano's Master in Communication & Strategy — concept creation as the foundation of design practice.

Jio
— Jio

Design system for Jio — one visual language across telecoms, media, and digital services at scale.

HeyBrand!
— HeyBrand!

Self-initiated project to deliver minimum viable brands for SMEs and solopreneurs. Considered brand work at the early stage.

Supmates NFTs
— Supmates NFTs

100 handmade characters, released as NFTs on the Ethereum blockchain. Entirely hand-drawn.

System 3
— System 3

Brand identity for an industrial design product with London studio SABOTAGE, under NDA.

QIMA®
— QIMA®

Embedded with QIMA — a global quality control operator — to accelerate design and digital product output.

POLIMI
— POLIMI

At Politecnico di Milano's Master in Communication & Strategy — design as language, from concept to system.

SP Brand Identity
— SP Brand Identity

Brand identity for Francesco Ponzoni — photographer and director, Milan.

Brand as a system
of meaning.

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