— Form Follows
Founder

P04Brand Identity

LCID

LCID, Luca Corvatta Industrial Design, is the studio of an Italian designer working at the intersection of materiality, function, and form. The brief called for what I define as a Minimum Viable Brand: a foundation lean enough to build quickly, but substantial enough to establish the studio's voice from the very first touchpoint.

Info

Project

The identity was designed to support the work, not compete with it. A deliberately muted palette, soft, natural tones, sits alongside the visual power of Luca's artefacts without overwhelming them. Colours that combine freely, and are built to last.

The mark is built from the negative space of the initials LC, its geometry drawn from the language of industrial production, structure, precision, and process. It reads simultaneously as a monogram and as a symbol of the discipline itself.

A systematic approach to storytelling runs through the entire identity: a framework for organising the narrative behind each piece of work, the material, the method, and the result. Not just a visual system, but an editorial one.

Role

Brand Design & Art Direction

Client

LCID

Studio

Freelance

Output

Brand Identity, Brand Strategy, Art Direction, Marketing collaterals