— Where Optics
Meet Interface

P06Custom UI & Brand Design Language

Leica

The Leitz Phone 1 brings Leica's iconic camera experience into the everyday, precision photography meets seamless mobile interface. Created exclusively for the Japanese market with Sharp, the phone pays tribute to Ernst Leitz II. My role was to distil decades of optical design philosophy into something you could navigate with your thumb.

Info

Project

The project centred on adapting and customising Android UI components to seamlessly integrate Leica’s distinctive design language into the Leitz Phone 1. Every element of the interface was crafted to reflect the brand’s renowned visual precision and deliver a user experience aligned with its legacy of photographic excellence.

Inspired by the simplicity and focus of Leica cameras, the UI system emphasises clarity, ease of use, and purposeful interaction. The result is a user-centric experience that enables effortless access to core photographic functions, bridging Leica’s tradition of craftsmanship with the expectations of a modern digital product.

Role

Design Lead

Client

Leica

Studio

Littlevoice

Output

Android UI component customisation, Leica Brand Design Language adaptation